Build Long Term Relationships On eBay - Part II

In Part I of our eBay customer relationships two-part article, we discussed how to create a customer-friendly listing and how to make your shipping function a customer relations winner. Now let's talk about keeping that customer informed and connected.

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If You Cannot Beat Your eBay Competitors, Take A Lesson From Them

Sometimes it's painful to look at your eBay competitors' listings, especially if they seem to be doing better than you are. It can make you feel defeated and wonder if you can really be competitive ...

WAIT A MINUTE! It's absolutely wonderful to be able to look at your competitors' listings on eBAY because that's how you can figure out what's working and what's not working, then use all of that strategic intelligence to accelerate your own selling performance! So, put on your analytic hat and start learning from your competitors.

There are four effective ways to analyse your eBay competitors listings:

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eBay Listings Secrets - Part II

You've now got a beautiful listing. You've followed our advice in eBay Listing Secrets ? Part I and designed a fabulous template, then added lots of great photos. Now what? Now you have to build in credibility, convenience and fresh, interesting elements. In this second part of eBay Listing Secrets we'll discuss how to use your hosting account to make rapid changes to your listings, add credibility-building features, and keep your listings fresh and interesting.

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Build Long Term Relationships On eBay - Part I

Most people think that the secret to eBay's success is low cost products because everyone is looking for a bargain. While it may well be true that people want a bargain when they can find it, it is also true that people buy from sellers they can trust.

Once you are a trusted seller, your customers are far less likely to go comparison shopping; they just come to you. The real secret to eBay (and most other selling situations) is customer service. eBay watchers suggest that repeat customers spend 33% more than new customers. Research shows that it costs six times more to sell to a new prospect than to an established customer.

Then why do marketers spend 80% of their time trying to attract new customers rather than cultivating existing customers?

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eBay Listings Secrets - Part I

Now that more and more people are turning to eBay both to sell and to buy, it is imperative for your listings to stand out from the rest of the pack. As a savvy e-commerce entrepreneur, you read the literature and probably already have a very good understanding of how to advertise yourself and your offerings on eBay.

You already know the basics, e.g., 1) the appearance of your listing is the major way that you demonstrate the superiority of your products and your company and 2) images make a big difference in increasing sale price.

Great! But, do you know how to achieve a really professional appearance very simply? Or how to add as many images as you like without paying additional fees? Well then, read on for some insider tips on effectively and efficiently upgrading your listings.

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